Global marketing management /
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2002.
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| Edition: | 7th edition. |
| Subjects: | |
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Matheson Library
| Call Number: |
658.848 K26
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