Global marketing management /
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2002.
|
| Edition: | 7th edition. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ml2025160774 | ||
| 003 | PUMLC | ||
| 005 | 20250321105242.0 | ||
| 008 | 010104s2002 njua b 001 0 eng | ||
| 020 | |a 0130332712 (hardback) | ||
| 040 | |a DLC |c DLC |d PUMLC |6 PUMLC |b eng | ||
| 082 | 0 | 0 | |a 658.848 |2 21 |
| 100 | 1 | |a Keegan, Warren J. |9 2275 | |
| 245 | 1 | 0 | |a Global marketing management / |c Warren J. Keegan. |
| 250 | |a 7th edition. | ||
| 260 | |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2002. | ||
| 300 | |a xxv, 617 pages : |b illustration ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. | ||
| 650 | 0 | |a Export marketing |x Management. |9 2276 | |
| 650 | 0 | |a Export marketing |x Management |v Case studies. |9 2277 | |
| 700 | 1 | |a Green, Mark C. |9 2278 | |
| 906 | |a 7 |b cbc |c orignew |d 1 |e ocip |f 20 |g y-gencatlg | ||
| 942 | |2 ddc |n 0 |c BK | ||
| 999 | |c 185729 |d 185729 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |7 0 |8 MN |a ML015 |b ML015 |c ML015 |d 2025-03-21 |l 0 |o 658.848 K26 |p 160774 |r 2025-03-21 10:53:25 |w 2025-03-21 |y BK | ||