Marketing management : text and cases /
"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable c...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Best Business Books, an imprint of The Haworth Press, Inc.,
2005.
|
| Subjects: | |
| Online Access: | Table of contents |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|