Marketing management : text and cases /
"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable c...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Best Business Books, an imprint of The Haworth Press, Inc.,
2005.
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| Subjects: | |
| Online Access: | Table of contents |
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Internet
Table of contentsMatheson Library
| Call Number: |
658.8 L886
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