Marketing management : text and cases /
"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable c...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Best Business Books, an imprint of The Haworth Press, Inc.,
2005.
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| Subjects: | |
| Online Access: | Table of contents |
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| Summary: | "Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively."--BOOK JACKET. |
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| Physical Description: | xiii, 373 pages : illustration ; 22 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780789002907 (paperback) |