Otto Kleppner's Advertising procedure
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
c1983
|
| Edition: | 8th ed. |
| Series: | The Prentice-Hall series in marketing
|
| Subjects: | |
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| 100 | 1 | 0 | |a Kleppner, Otto, |d 1899- |
| 245 | 1 | 0 | |a Otto Kleppner's Advertising procedure |c Otto Kleppner, Thomas Russell, Glenn Verrill. |
| 250 | 0 | 0 | |a 8th ed. |
| 260 | 0 | 0 | |a Englewood Cliffs, NJ |b Prentice Hall |c c1983 |
| 300 | 0 | 0 | |a xvi, 636 p., [7] p. of plates |b ill. |c 24 cm. |
| 440 | 0 | 4 | |a The Prentice-Hall series in marketing |
| 595 | 0 | 0 | |a 0136432131 |
| 650 | 0 | 0 | |a Advertising |
| 700 | 1 | 0 | |a Russell, Thomas |
| 700 | 1 | 0 | |a Verrill, Glenn |
| 745 | 0 | 0 | |a Advertising procedure |
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