Consumer behavior in theory and in action /

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Bibliographic Details
Format: Book
Language:English
Published: New York : Wiley, 1970.
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245 0 0 |a Consumer behavior in theory and in action /  |c edited by Steuart Henderson Britt, with the editorial collaboration of James L. Lubawski. 
260 0 |a New York :  |b Wiley,  |c 1970. 
300 |a xxv, 499 p. :  |b ill. 
410 0 |a The Wiley marketing series 
650 0 |a Consumers. 
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