Strategies in broadcast and cable promotion : commercial television, radio, cable, pay-television, public television /
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| Other Authors: | Eastman, Susan Tyler, Klein, Robert A. |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Belmont, Calif. :
Wadsworth,
c1982.
|
| Series: | Wadsworth series in mass communication
|
| Subjects: | |
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