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Strategies in broadcast and cable promotion : commercial television, radio, cable, pay-television, public television /
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Other Authors: | Eastman, Susan Tyler, Klein, Robert A. |
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Format: | Unknown |
Language: | English |
Published: |
Belmont, Calif. :
Wadsworth,
c1982.
|
Series: | Wadsworth series in mass communication
|
Subjects: | |
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