Eastman, S. T., & Klein, R. A. (1982). Strategies in broadcast and cable promotion: Commercial television, radio, cable, pay-television, public television. Wadsworth.
Citazione stile Chigago Style (17a edizione)Eastman, Susan Tyler, e Robert A. Klein. Strategies in Broadcast and Cable Promotion: Commercial Television, Radio, Cable, Pay-television, Public Television. Belmont, Calif.: Wadsworth, 1982.
Citatione MLA (9a ed.)Eastman, Susan Tyler, e Robert A. Klein. Strategies in Broadcast and Cable Promotion: Commercial Television, Radio, Cable, Pay-television, Public Television. Wadsworth, 1982.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.