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Consumer behavior : marketing strategy perspectives /
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Main Author: | Peter, J. Paul |
---|---|
Other Authors: | Olson, Jerry C. |
Format: | Book |
Language: | English |
Published: |
Homewood, Ill. :
Irwin,
1987.
|
Edition: | 2nd ed. |
Series: | The Irwin series in marketing
|
Subjects: | |
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