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Contemporary advertising /

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Bibliographic Details
Main Author: Bovee, Courtland L.
Other Authors: Arens, William F.
Format: Book
Language:English
Published: Homewood, Ill. : Irwin, 1986.
Edition:2nd ed.
Series:The Irwin series in marketing
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Description
Physical Description:xxvii, 629, [45] p. : ill. (some col.)
ISBN:0256033021