Consumer research for management decisions

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Bibliografiske detaljer
Hovedforfatter:	Prince, Melvin
Andre forfattere:	Silbert, Irene A.
Format:	Bog
Sprog:	engelsk
Udgivet:	New York Wiley c1982
Serier:	Ronald series on marketing management
Fag:	Consumers > Research Marketing research
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MARC


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100	1	0	\|a Prince, Melvin
245	1	0	\|a Consumer research for management decisions \|c Melvin Prince, with the collaboration of Irene A. Silbert
260	0	0	\|a New York \|b Wiley \|c c1982
300	0	0	\|a xiii, 210 p. \|c 24 cm.
440	0	0	\|a Ronald series on marketing management
500	0	0	\|a "A Ronald Press publication."
500	0	0	\|a Includes index
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650	0	0	\|a Consumers \|x Research
650	0	0	\|a Marketing research
700	1	0	\|a Silbert, Irene A.
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