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Consumer research for management decisions
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Huvudupphovsman: | |
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Övriga upphovsmän: | |
Materialtyp: | Bok |
Språk: | engelska |
Publicerad: |
New York
Wiley
c1982
|
Serie: | Ronald series on marketing management
|
Ämnen: | |
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003 | PWmBRO | ||
005 | 20240602095541.0 | ||
008 | 830729s1982 nyu a o0011 eng l | ||
082 | 0 | 0 | |a 658.8 |b 34 |
090 | 0 | 0 | |b 658.834/P956c |
100 | 1 | 0 | |a Prince, Melvin |
245 | 1 | 0 | |a Consumer research for management decisions |c Melvin Prince, with the collaboration of Irene A. Silbert |
260 | 0 | 0 | |a New York |b Wiley |c c1982 |
300 | 0 | 0 | |a xiii, 210 p. |c 24 cm. |
440 | 0 | 0 | |a Ronald series on marketing management |
500 | 0 | 0 | |a "A Ronald Press publication." |
500 | 0 | 0 | |a Includes index |
595 | 0 | 0 | |a 0471097152 |
650 | 0 | 0 | |a Consumers |x Research |
650 | 0 | 0 | |a Marketing research |
700 | 1 | 0 | |a Silbert, Irene A. |
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994 | |a 001011957 83312 0001 | ||
995 | 0 | 0 | |a NUNE |
999 | |c 10592 |d 10592 |