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Design and marketing of new products /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1980.
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| Series: | Prentice-Hall international series in management
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| Subjects: | |
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| Physical Description: | xx, 618 p. : ill. |
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| ISBN: | 0132012693 |