Marketing management : analysis, planning, implementation and control /

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice-Hall, 1994.
Edition:8th ed.
Subjects:
Marketing > Management.
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Description
Item Description:Prentice Hall International editions.
Physical Description:xxix, 801 p. : ill. ; 25 cm.
Bibliography:Includes indexes.
ISBN:0130980056

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