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The search for corporate strategic credibility : concepts and cases in global strategy communications /
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Westport, Conn. :
Quorum Books,
1996.
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| Soggetti: | |
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| 100 | 1 | |a Higgins, Richard B. | |
| 245 | 1 | 4 | |a The search for corporate strategic credibility : |b concepts and cases in global strategy communications / |c Richard B. Higgins. |
| 260 | |a Westport, Conn. : |b Quorum Books, |c 1996. | ||
| 300 | |a xxvii, 170 p. | ||
| 650 | 0 | |a Communication in organizations. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Intercultural communication. | |
| 650 | 0 | |a Communication in management. | |
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