Advertising and the mind of the consumer : what works, what doesn't, and why /

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Bibliographic Details
Main Author: Sutherland, Max
Format: Book
Language:English
Published: St. Leonards, NSW : Allen & Unwin, 1993.
Series:The Allen & Unwin business and management series.
Subjects:
Consumer behavior.
Advertising > Psychological aspects.
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Description
Physical Description:xvii, 246 p. : ill.
Bibliography:Includes bibliographical references (p. 229-235) and index.
ISBN:1863733582

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