Cases in consumer behavior /

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Bibliographic Details
Main Author: Blackwell, Roger D.
Other Authors: Engel, James F., Kollat, David T.
Format: Book
Language:English
Published: New York : Holt, Rinehart and Winston, [1969]
Series:Holt, Rinehart and Winston marketing series
Subjects:
Consumers > Case studies.
Consumer behavior > Case studies.
Marketing research > Case studies.
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