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Measuring advertising effectiveness /
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| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New York :
McGraw-Hill,
1963.
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| Serie: | McGraw-Hill series in marketing and advertising series.
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| Soggetti: | |
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| 100 | 1 | 0 | |a Lucas, Darrell Blaine. |
| 245 | 1 | 0 | |a Measuring advertising effectiveness / |c Darrell Blaine Lucas, Steuart Henderson Britt. |
| 260 | 0 | |a New York : |b McGraw-Hill, |c 1963. | |
| 300 | |a xi, 399 p. : |b ill. | ||
| 440 | |a McGraw-Hill series in marketing and advertising series. | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | 0 | |a Henderson, Steuart Britt. |
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