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Measuring advertising effectiveness /
में बचाया:
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | |
| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
New York :
McGraw-Hill,
1963.
|
| श्रृंखला: | McGraw-Hill series in marketing and advertising series.
|
| विषय: | |
| टैग: |
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MARC
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| 100 | 1 | 0 | |a Lucas, Darrell Blaine. |
| 245 | 1 | 0 | |a Measuring advertising effectiveness / |c Darrell Blaine Lucas, Steuart Henderson Britt. |
| 260 | 0 | |a New York : |b McGraw-Hill, |c 1963. | |
| 300 | |a xi, 399 p. : |b ill. | ||
| 440 | |a McGraw-Hill series in marketing and advertising series. | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | 0 | |a Henderson, Steuart Britt. |
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