Measuring advertising effectiveness /

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Bibliographic Details
Main Author: Lucas, Darrell Blaine
Other Authors: Henderson, Steuart Britt
Format: Book
Language:English
Published: New York : McGraw-Hill, 1963.
Series:McGraw-Hill series in marketing and advertising series.
Subjects:
Advertising.
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100 1 0 |a Lucas, Darrell Blaine. 
245 1 0 |a Measuring advertising effectiveness /  |c Darrell Blaine Lucas, Steuart Henderson Britt. 
260 0 |a New York :  |b McGraw-Hill,  |c 1963. 
300 |a xi, 399 p. :  |b ill. 
440 |a McGraw-Hill series in marketing and advertising series. 
650 0 |a Advertising. 
700 1 0 |a Henderson, Steuart Britt. 
942 |2 ddc 
952 |0 0  |1 127  |4 0  |6 659_100000000000000_L933  |7 0  |8 MN  |9 90042  |a ML015  |b ML015  |c MN  |d 2024-06-02  |l 0  |o 659.1 L933  |p 112141  |r 2018-03-27 00:00:00  |w 2018-03-27  |y BK 
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