Promotional strategy : managing the marketing communications process /

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Engel, James F.
Ētahi atu kaituhi: Warshaw, Martin R., Kinnear, Thomas C., 1943-
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: Homewood, IL : Irwin, c1991.
Putanga:7th ed.
Rangatū:The Irwin series in marketing
Ngā marau:
Marketing.
Advertising.
Marketing > Management
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