Promotional strategy : managing the marketing communications process /

Míreanna comhchosúla

• Promotional strategy /
  de réir: Engel, James F.
  Foilsithe / Cruthaithe: (1967)
• The management of promotion : consumer behavior and demand stimulation /
  de réir: Brink, Edward Loren, 1918-
  Foilsithe / Cruthaithe: (1963)
• Marketing communication : modern promotional strategy /
  de réir: Webster, Frederick E.
  Foilsithe / Cruthaithe: (1971)
• Marketing communications: decision making as a process of interaction between buyer and seller /Edgar Crane.
  de réir: Crane, Edgar
  Foilsithe / Cruthaithe: (1972)
• Promotion and integrated marketing communications /
  de réir: Semenik, Richard J.