Strategic marketing management : planning, implementation, and control /

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Bibliographic Details
Main Author: Wilson, R. M. S. (Richard Malcolm Sano)
Corporate Author: Chartered Institute of Marketing
Other Authors: Gilligan, Colin, Pearson, David J.
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1992.
Series:Marketing series (London, England)
Subjects:
Marketing > Management
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