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Effective selling : a short course for professionals /
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Andere auteurs: | , |
| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
New York :
Wiley,
1977.
|
| Reeks: | Wiley professional development programs
|
| Onderwerpen: | |
| Tags: |
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Inhoudsopgave:
- 1. Closing confidently, professionally, and ethically.
- 2. The marketing concept and models of buyer behavior.
- 3. Approaches to the buying-selling process.
- 4. Communicating to sell. [not in stock]
- 5. Tactics for overcoming sales resistance. [not in stock]
- 6. Planning for successful selling.
- 7. Presenting features and benefits.