Effective selling : a short course for professionals /

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Bibliographic Details
Main Author: Crissy, William Joseph Eliot
Other Authors: Cunningham, Isabella C. M., Cunningham, William Hughes
Format: Book
Language:English
Published: New York : Wiley, 1977.
Series:Wiley professional development programs
Subjects:
Selling.
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Table of Contents:
  • 1. Closing confidently, professionally, and ethically.
  • 2. The marketing concept and models of buyer behavior.
  • 3. Approaches to the buying-selling process.
  • 4. Communicating to sell. [not in stock]
  • 5. Tactics for overcoming sales resistance. [not in stock]
  • 6. Planning for successful selling.
  • 7. Presenting features and benefits.

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