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FEATURES OF BUSINESS INNOVATION IMPLEMENTATION IN THE EU ENTERPRISES IN THE CONTEXT OF ECONOMIC INSTABILITY AND RESOURCE CONSTRAINTS by Iryna V. Taranenko, Anastasiia D. Mostova, Hanna V. Shcholokova

“…In turn, the continuous updating of information technologies necessary for successful business, as well as the implementation of less expensive new organizational, managerial, and marketing methods, allows enterprises to compensate for the temporary halt in the introduction of new products and technological processes. …”
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