Search Results - "choice-based conjoint analysis."

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    Analysis of consumer preferences in sustainable fashion consumption

    Analysis of consumer preferences in sustainable fashion consumption by Zeynep Bumin, Mete Bumin

    Published 2024-09-01

    Purpose. Growing consumer concern about the environmental and ethical impact of their clothing purchases has led to an increased desire for more conscious alternatives, which has stimulated the emergence of a market for products that prioritise sustainability. This study aims to explore the complexi...

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    The influence of a hypothetical eco-score on purchase decisions: Empirical evidence on consumer preferences and consumer segments for mobile phones

    The influence of a hypothetical eco-score on purchase decisions: Empirical evidence on consumer preferences and consumer segments for mobile phones by Kathleen Jacobs, Jens Bergener, Maike Gossen

    Published 2025-09-01

    Multi-level eco-labels, such as an eco-score, combine various environmental product attributes into one overarching label and have the potential to effectively promote sustainable consumption and business practices. This study uses an adaptive choice-based conjoint analysis based on an online survey...

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    Subjects: “…Adaptive choice-based conjoint analysis…”
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