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    The influence of a hypothetical eco-score on purchase decisions: Empirical evidence on consumer preferences and consumer segments for mobile phones

    The influence of a hypothetical eco-score on purchase decisions: Empirical evidence on consumer preferences and consumer segments for mobile phones by Kathleen Jacobs, Jens Bergener, Maike Gossen

    Published 2025-09-01

    Multi-level eco-labels, such as an eco-score, combine various environmental product attributes into one overarching label and have the potential to effectively promote sustainable consumption and business practices. This study uses an adaptive choice-based conjoint analysis based on an online survey...

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