Search Results - "Consumer segment"
-
1
Publishing Brand and Its Communication Potential
Published 2023-10-01Subjects: Get full textIn the context of a decline in publishing circulation, there is a need to activate existing methods and ways to correct negative trends. Traditional in overcoming the crisis is the introduction of progressive forms and methods of book trade, but the development of business processes on online platfo...
Article -
2
The influence of a hypothetical eco-score on purchase decisions: Empirical evidence on consumer preferences and consumer segments for mobile phones
Published 2025-09-01Subjects: Get full textMulti-level eco-labels, such as an eco-score, combine various environmental product attributes into one overarching label and have the potential to effectively promote sustainable consumption and business practices. This study uses an adaptive choice-based conjoint analysis based on an online survey...
Article -
3
Systematization of Methods to Counteract Counterfeiting of Premium Brands
Published 2022-03-01Subjects: Get full textPurpose: the purpose of the article is to systematize the methods of combating counterfeiting of premium brands in order to justify the need to shift the focus from the use of methods of exclusively state regulation, mainly of a legal and technological nature, to marketing methods to curb the growth...
Article -
4
Appreciating Cow–Calf Contact: Evaluating prospective consumer segments in Germany through cluster analysis of alternative calf-rearing systemsMendeley Data
Published 2025-08-01Subjects: Get full textPublic concern about early cow-calf separation and individual calf housing is increasing. In response, alternative calf-rearing systems, such as cow–calf contact (CCC) systems, including foster cow and dam rearing, are discussed. Existing research shows that consumers generally prefer systems in whi...
Article -
5
A Segmentation Study on How Czech Consumers Make Household Food Purchases
Published 2025-05-01Subjects: Get full textUnderstanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article e...
Article -
6
MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT
Published 2016-08-01Subjects: Get full textMethodological and methodical basis of the developed methods of the multivariate statistical analysis of consumers’ preferences at the Russian market of cultured milk products is considered. The author carried out segmentation of consumers of the cultured milk production based on methods of multidim...
Article