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    <title>Results for "Advertising"</title>
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    <item>
      <title>Advertising management : marketing Australia /</title>
      <pubDate>Sun, 03 Aug 2025 05:46:17 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/86940</link>
      <guid>https://matdisc.unitech.ac.pg/Record/86940</guid>
      <author>Hearne, James. Dr. Hearne, James J. James J Hearne</author>
      <dc:format>Book</dc:format>
      <dc:creator>Hearne, James. Dr. Hearne, James J. James J Hearne</dc:creator>
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      <title>Advertising : principles and practice /</title>
      <pubDate>Sun, 03 Aug 2025 05:46:17 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/86947</link>
      <guid>https://matdisc.unitech.ac.pg/Record/86947</guid>
      <dc:format>Book</dc:format>
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    <item>
      <title>Promotion and integrated marketing communications /</title>
      <pubDate>Sun, 03 Aug 2025 05:46:17 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/86949</link>
      <guid>https://matdisc.unitech.ac.pg/Record/86949</guid>
      <author>Semenik, Richard J.</author>
      <dc:format>Book</dc:format>
      <dc:creator>Semenik, Richard J.</dc:creator>
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    <item>
      <title>The mechanical bride : folklore of industrial man /</title>
      <pubDate>Sun, 03 Aug 2025 05:41:45 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/82519</link>
      <guid>https://matdisc.unitech.ac.pg/Record/82519</guid>
      <dc:format>Book</dc:format>
      <dc:date>1951</dc:date>
      <slash:comments>0</slash:comments>
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    <item>
      <title>How to advertise &amp; promote tourist business /</title>
      <pubDate>Sun, 03 Aug 2025 05:41:16 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/81440</link>
      <guid>https://matdisc.unitech.ac.pg/Record/81440</guid>
      <author>Tonge, Rob</author>
      <dc:format>Book</dc:format>
      <dc:date>1993</dc:date>
      <dc:creator>Tonge, Rob</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>How to conduct feasibility studies for tourism projects /</title>
      <pubDate>Sun, 03 Aug 2025 05:41:16 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/81441</link>
      <guid>https://matdisc.unitech.ac.pg/Record/81441</guid>
      <author>Tonge, Rob</author>
      <dc:format>Book</dc:format>
      <dc:date>1993</dc:date>
      <dc:creator>Tonge, Rob</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Advertising : creative communication with consumers /</title>
      <pubDate>Sun, 03 Aug 2025 05:41:09 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/81216</link>
      <guid>https://matdisc.unitech.ac.pg/Record/81216</guid>
      <author>Hepner, Harry Walker</author>
      <dc:format>Book</dc:format>
      <dc:date>1964</dc:date>
      <dc:creator>Hepner, Harry Walker</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Spending advertising money /</title>
      <pubDate>Sun, 03 Aug 2025 05:41:08 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/81215</link>
      <guid>https://matdisc.unitech.ac.pg/Record/81215</guid>
      <author>Broadbent, Simon</author>
      <dc:format>Book</dc:format>
      <dc:date>1970</dc:date>
      <dc:creator>Broadbent, Simon</dc:creator>
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    <item>
      <title>Advertising /</title>
      <pubDate>Sun, 03 Aug 2025 05:41:03 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/81012</link>
      <guid>https://matdisc.unitech.ac.pg/Record/81012</guid>
      <author>Jefkins, Frank William</author>
      <dc:format>Book</dc:format>
      <dc:date>1994</dc:date>
      <dc:creator>Jefkins, Frank William</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Misleading or deceptive conduct /</title>
      <pubDate>Sun, 03 Aug 2025 05:41:01 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/80913</link>
      <guid>https://matdisc.unitech.ac.pg/Record/80913</guid>
      <author>Healey, Deborah, 1955-</author>
      <dc:format>Book</dc:format>
      <dc:date>1991</dc:date>
      <dc:creator>Healey, Deborah, 1955-</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Production in advertising and the graphic arts /</title>
      <pubDate>Sun, 03 Aug 2025 05:40:35 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/80122</link>
      <guid>https://matdisc.unitech.ac.pg/Record/80122</guid>
      <author>Hymes, David G., 1908-</author>
      <dc:format>Book</dc:format>
      <dc:date>1958</dc:date>
      <dc:creator>Hymes, David G., 1908-</dc:creator>
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    <item>
      <title>Advertising /</title>
      <pubDate>Sun, 03 Aug 2025 05:40:33 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/80065</link>
      <guid>https://matdisc.unitech.ac.pg/Record/80065</guid>
      <author>Thomas, Denis</author>
      <dc:format>Book</dc:format>
      <dc:date>1969</dc:date>
      <dc:creator>Thomas, Denis</dc:creator>
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    <item>
      <title>The art of creative advertising : a visual/verbal problem-solving approach /</title>
      <pubDate>Sun, 03 Aug 2025 05:39:00 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/79905</link>
      <guid>https://matdisc.unitech.ac.pg/Record/79905</guid>
      <author>Antebi, Michael</author>
      <dc:format>Book</dc:format>
      <dc:date>1968</dc:date>
      <dc:creator>Antebi, Michael</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Advertising writing /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:59 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/79854</link>
      <guid>https://matdisc.unitech.ac.pg/Record/79854</guid>
      <author>Hafer, W. Keith</author>
      <dc:format>Book</dc:format>
      <dc:date>1977</dc:date>
      <dc:creator>Hafer, W. Keith</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Advertising graphics /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:59 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/79867</link>
      <guid>https://matdisc.unitech.ac.pg/Record/79867</guid>
      <author>Bockus, H. William</author>
      <dc:format>Book</dc:format>
      <dc:date>1974</dc:date>
      <dc:creator>Bockus, H. William</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Retail advertising and sales promotion /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:58 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/79767</link>
      <guid>https://matdisc.unitech.ac.pg/Record/79767</guid>
      <author>Edwards, Charles Mundy, Jr</author>
      <dc:format>Book</dc:format>
      <dc:date>1959</dc:date>
      <dc:creator>Edwards, Charles Mundy, Jr</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Exploring advertising /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:58 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/79771</link>
      <guid>https://matdisc.unitech.ac.pg/Record/79771</guid>
      <dc:format>Book</dc:format>
      <dc:date>1970</dc:date>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Advertising practices : analytic and creative exercises /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:55 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/79637</link>
      <guid>https://matdisc.unitech.ac.pg/Record/79637</guid>
      <author>Coe, Barbara Davis</author>
      <dc:format>Book</dc:format>
      <dc:date>1972</dc:date>
      <dc:creator>Coe, Barbara Davis</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Graphic effects by photography /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:51 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/79275</link>
      <guid>https://matdisc.unitech.ac.pg/Record/79275</guid>
      <author>Croy, Otto R., 1902-</author>
      <dc:format>Book</dc:format>
      <dc:date>1973</dc:date>
      <dc:creator>Croy, Otto R., 1902-</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Marketing communications : a behavioral approach to men, messages, and media /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:50 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/79131</link>
      <guid>https://matdisc.unitech.ac.pg/Record/79131</guid>
      <author>Crane, Edgar</author>
      <dc:format>Book</dc:format>
      <dc:date>1965</dc:date>
      <dc:creator>Crane, Edgar</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Advertising : its role in modern marketing /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:46 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/78355</link>
      <guid>https://matdisc.unitech.ac.pg/Record/78355</guid>
      <author>Dunn, S. Watson (Samuel Watson), 1918-</author>
      <dc:format>Book</dc:format>
      <dc:date>1974</dc:date>
      <dc:creator>Dunn, S. Watson (Samuel Watson), 1918-</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Advertising handbook /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:44 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/78041</link>
      <guid>https://matdisc.unitech.ac.pg/Record/78041</guid>
      <dc:format>Book</dc:format>
      <dc:date>1950</dc:date>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Television advertising /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:43 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/77976</link>
      <guid>https://matdisc.unitech.ac.pg/Record/77976</guid>
      <author>Ingman, Dan</author>
      <dc:format>Book</dc:format>
      <dc:date>1965</dc:date>
      <dc:creator>Ingman, Dan</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The economic implications of advertising /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:43 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/77977</link>
      <guid>https://matdisc.unitech.ac.pg/Record/77977</guid>
      <author>Firestone, O. J.</author>
      <dc:format>Book</dc:format>
      <dc:date>1967</dc:date>
      <dc:creator>Firestone, O. J.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Advertising procedure /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:36 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/77040</link>
      <guid>https://matdisc.unitech.ac.pg/Record/77040</guid>
      <author>Kleppner, Otto</author>
      <dc:format>Book</dc:format>
      <dc:date>1966</dc:date>
      <dc:creator>Kleppner, Otto</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Marketing communication : modern promotional strategy /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:34 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/76744</link>
      <guid>https://matdisc.unitech.ac.pg/Record/76744</guid>
      <author>Webster, Frederick E.</author>
      <dc:format>Book</dc:format>
      <dc:date>1971</dc:date>
      <dc:creator>Webster, Frederick E.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Principles of advertising /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:33 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/76649</link>
      <guid>https://matdisc.unitech.ac.pg/Record/76649</guid>
      <dc:format>Book</dc:format>
      <dc:date>1963</dc:date>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Advertising /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:31 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/76454</link>
      <guid>https://matdisc.unitech.ac.pg/Record/76454</guid>
      <author>Hancock, Alan</author>
      <dc:format>Book</dc:format>
      <dc:date>1965</dc:date>
      <dc:creator>Hancock, Alan</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Truth in advertising : and other heresies /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:31 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/76455</link>
      <guid>https://matdisc.unitech.ac.pg/Record/76455</guid>
      <author>Weir, Walter</author>
      <dc:format>Book</dc:format>
      <dc:date>1963</dc:date>
      <dc:creator>Weir, Walter</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Promotion: A behavioral view /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:29 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/76215</link>
      <guid>https://matdisc.unitech.ac.pg/Record/76215</guid>
      <author>Boyd, Harper W.</author>
      <dc:format>Book</dc:format>
      <dc:date>1967</dc:date>
      <dc:creator>Boyd, Harper W.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The management of advertising /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:27 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/76034</link>
      <guid>https://matdisc.unitech.ac.pg/Record/76034</guid>
      <author>Simon, Julian Lincoln</author>
      <dc:format>Book</dc:format>
      <dc:date>1971</dc:date>
      <dc:creator>Simon, Julian Lincoln</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Strategic advertising campaigns /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:21 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/75512</link>
      <guid>https://matdisc.unitech.ac.pg/Record/75512</guid>
      <author>Schultz, Don E.</author>
      <dc:format>Book</dc:format>
      <dc:date>1989</dc:date>
      <dc:creator>Schultz, Don E.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Promotional strategy : managing the marketing communications process /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:21 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/75521</link>
      <guid>https://matdisc.unitech.ac.pg/Record/75521</guid>
      <author>Engel, James F.</author>
      <dc:format>Book</dc:format>
      <dc:date>1991</dc:date>
      <dc:creator>Engel, James F.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Advertising : planning, implementation, &amp; control /</title>
      <pubDate>Sun, 03 Aug 2025 05:38:21 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/75536</link>
      <guid>https://matdisc.unitech.ac.pg/Record/75536</guid>
      <author>Nylen, David W.</author>
      <dc:format>Book</dc:format>
      <dc:date>1993</dc:date>
      <dc:creator>Nylen, David W.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Decision rules inventory management /</title>
      <pubDate>Sun, 03 Aug 2025 05:37:36 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/74512</link>
      <guid>https://matdisc.unitech.ac.pg/Record/74512</guid>
      <author>Brown, Robert Goodell</author>
      <dc:format>Book</dc:format>
      <dc:date>1967</dc:date>
      <dc:creator>Brown, Robert Goodell</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Promotional strategy /</title>
      <pubDate>Sun, 03 Aug 2025 05:37:12 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/72459</link>
      <guid>https://matdisc.unitech.ac.pg/Record/72459</guid>
      <author>Engel, James F.</author>
      <dc:format>Book</dc:format>
      <dc:date>1967</dc:date>
      <dc:creator>Engel, James F.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Building brands directly : creating business value from customer relationships /</title>
      <pubDate>Sun, 03 Aug 2025 05:37:11 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/72260</link>
      <guid>https://matdisc.unitech.ac.pg/Record/72260</guid>
      <author>Pearson, Stewart</author>
      <dc:format>Book</dc:format>
      <dc:date>1996</dc:date>
      <dc:creator>Pearson, Stewart</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Writing high-tech copy that sells /</title>
      <pubDate>Sun, 03 Aug 2025 05:37:06 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/71750</link>
      <guid>https://matdisc.unitech.ac.pg/Record/71750</guid>
      <author>King, Janice M.</author>
      <dc:format>Book</dc:format>
      <dc:date>1995</dc:date>
      <dc:creator>King, Janice M.</dc:creator>
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    <item>
      <title>Advertising and the mind of the consumer : what works, what doesn't, and why /</title>
      <pubDate>Sun, 03 Aug 2025 05:37:04 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/71440</link>
      <guid>https://matdisc.unitech.ac.pg/Record/71440</guid>
      <author>Sutherland, Max</author>
      <dc:format>Book</dc:format>
      <dc:date>1993</dc:date>
      <dc:creator>Sutherland, Max</dc:creator>
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      <title>Advertising as communication /</title>
      <pubDate>Sun, 03 Aug 2025 05:37:01 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/71232</link>
      <guid>https://matdisc.unitech.ac.pg/Record/71232</guid>
      <author>Dyer, Gillian</author>
      <dc:format>Book</dc:format>
      <dc:date>1982</dc:date>
      <dc:creator>Dyer, Gillian</dc:creator>
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    <item>
      <title>The discourse of advertising /</title>
      <pubDate>Sun, 03 Aug 2025 05:36:25 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/69558</link>
      <guid>https://matdisc.unitech.ac.pg/Record/69558</guid>
      <author>Cook, Guy</author>
      <dc:format>Book</dc:format>
      <dc:date>1992</dc:date>
      <dc:creator>Cook, Guy</dc:creator>
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    <item>
      <title>Marketing; the uses of advertising /</title>
      <pubDate>Sun, 03 Aug 2025 05:36:18 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/68835</link>
      <guid>https://matdisc.unitech.ac.pg/Record/68835</guid>
      <author>Lowndes, Douglas</author>
      <dc:format>Book</dc:format>
      <dc:date>1969</dc:date>
      <dc:creator>Lowndes, Douglas</dc:creator>
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    <item>
      <title>How to make advertising work /</title>
      <pubDate>Sun, 03 Aug 2025 05:36:14 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/68239</link>
      <guid>https://matdisc.unitech.ac.pg/Record/68239</guid>
      <author>Durkee, Burton R.</author>
      <dc:format>Book</dc:format>
      <dc:date>1967</dc:date>
      <dc:creator>Durkee, Burton R.</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Advertising, management, and society : a business point of view /</title>
      <pubDate>Sun, 03 Aug 2025 05:36:14 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/68268</link>
      <guid>https://matdisc.unitech.ac.pg/Record/68268</guid>
      <author>Nicosia, Francesco M.</author>
      <dc:format>Book</dc:format>
      <dc:date>1974</dc:date>
      <dc:creator>Nicosia, Francesco M.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>The hidden persuaders /</title>
      <pubDate>Sun, 03 Aug 2025 05:36:13 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/68143</link>
      <guid>https://matdisc.unitech.ac.pg/Record/68143</guid>
      <author>Packard, Vance Oakley, 1914-</author>
      <dc:format>Book</dc:format>
      <dc:date>1957</dc:date>
      <dc:creator>Packard, Vance Oakley, 1914-</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>Technical and industrial advertising and marketing /</title>
      <pubDate>Sun, 03 Aug 2025 05:36:13 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/68205</link>
      <guid>https://matdisc.unitech.ac.pg/Record/68205</guid>
      <author>Smith, Paul Ignatius Slee</author>
      <dc:format>Book</dc:format>
      <dc:date>1963</dc:date>
      <dc:creator>Smith, Paul Ignatius Slee</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Advertising and the community /</title>
      <pubDate>Sun, 03 Aug 2025 05:36:13 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/68206</link>
      <guid>https://matdisc.unitech.ac.pg/Record/68206</guid>
      <dc:format>Book</dc:format>
      <dc:date>1968</dc:date>
      <slash:comments>0</slash:comments>
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      <title>Confessions of an advertising man /</title>
      <pubDate>Sun, 03 Aug 2025 05:36:13 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/68214</link>
      <guid>https://matdisc.unitech.ac.pg/Record/68214</guid>
      <author>Ogilvy, David, 1911-</author>
      <dc:format>Book</dc:format>
      <dc:date>1963</dc:date>
      <dc:creator>Ogilvy, David, 1911-</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Advertising a general introduction /</title>
      <pubDate>Sun, 03 Aug 2025 05:36:13 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/68218</link>
      <guid>https://matdisc.unitech.ac.pg/Record/68218</guid>
      <author>Caplin, Robert S.</author>
      <dc:format>Book</dc:format>
      <dc:date>1967</dc:date>
      <dc:creator>Caplin, Robert S.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Measuring advertising effectiveness  /</title>
      <pubDate>Sun, 03 Aug 2025 05:36:13 +0000</pubDate>
      <link>https://matdisc.unitech.ac.pg/Record/68223</link>
      <guid>https://matdisc.unitech.ac.pg/Record/68223</guid>
      <author>Lucas, Darrell Blaine</author>
      <dc:format>Book</dc:format>
      <dc:date>1963</dc:date>
      <dc:creator>Lucas, Darrell Blaine</dc:creator>
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