Search Results - "Advertising"
- Advertising 104
- Marketing 17
- Public relations 9
- Management 8
- Handbooks, manuals, etc 7
- Photographers 6
- Sales promotion 6
- Small business 5
- Television advertising 5
- Advertising copy 4
- Advertising media planning 4
- Libraries 4
- Photography 4
- Research 4
- Accountants 3
- Accounting 3
- Advertising layout and typography 3
- Communication in marketing 3
- Display of merchandise 3
- History 3
- Psychological aspects 3
- Radio advertising 3
- Advertising campaigns 2
- Advertising photography 2
- Advertising, Direct-mail 2
- Advertising, Point-of-sale 2
- Biography 2
- Brand name products 2
- Cigarettes 2
- Commercial art 2
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The corporate search for visual identity : a study of fifteen outstanding corporate design programs /
Published 1970 Subjects:Book -
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What's in a name? : advertising and the concept of brands /
Published 1986 Subjects: “…Advertising.…”
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Successfully developing your accounting practice : a practical guide with forms, letters, and checklists /
Published 1987 Subjects:Book -
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Technical and industrial advertising and marketing /
Published 1963 Subjects: “…Advertising Research…”
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Advertising and the community /
Published 1968 Subjects: “…Advertising Addresses, essays, lectures.…”
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Promotional strategy : managing the marketing communications process /
Published 1991 Subjects:Book -
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Marketing communications : a behavioral approach to men, messages, and media /
Published 1965 Subjects: “…Advertising.…”
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The art of creative advertising : a visual/verbal problem-solving approach /
Published 1968 Subjects: “…Advertising.…”
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Production in advertising and the graphic arts /
Published 1958 Subjects: “…Advertising layout and typography.…”
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The Dartnell advertising manager's handbook
Published 1977 Subjects: “…Advertising Handbooks, manuals, etc.…”
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Self-regulation in Australian Advertising /
Published 1982 Subjects: “…Advertising Australia Self-regulation…”
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Cohesive Devices in Advertising Discourse
Published 2014-12-01Subjects: Get full textThe present study aims at investigating the cohesive devices used in advertising discourse, more precisely, in audiovisual advertising discourse.In order to examine how cohesion is achieved, ten television commercials in English are selected as the main source of data,and are analyzed within the fra...
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SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE
Published 2016-09-01Subjects: Get full textThe challenges of post-industrial economy and the reduction of public funding of universities in the 1960s was painful for the American academic community, as for their Russian counterparts today. It is particularly important to study the successful experience in the context of higher education refo...
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The issue of credibility between customers’ perceptions and the attitude toward Facebook advertising
Published 2025-08-01Subjects: “…Advertising Avoidance…”Type of the article: Research Article AbstractAmong marketing professionals, the use of Social Networking Sites (SNSs) as a platform for advertising is on the rise, despite ongoing concerns regarding credibility and trust in privacy related to advertising on these sites. Consequently, this study ex...
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Features of using artificial intelligence in companies’marketing communications
Published 2024-01-01Subjects: Get full textThe use of artificial intelligence (hereinafter referred to as Al) is one of the leading trends in marketing and advertising in recent years. With its help, it is possible to solve tasks of varying complexity: from generating ideas for promotion to creating advertising creatives. The research proble...
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Vulnerability of Minors to the Influence of Television Food Advertising: Parental Perspectives
Published 2025-07-01Subjects: “…advertising…”The primary objective of this study was to investigate how parents in the eThekwini region perceive food advertising targeted at minors on television. The study also aimed to understand the impact of television food promotions on minor’s eating habits and food preferences from the parent’s perspecti...
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