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Economic analysis in health care /
Table of contents only"Economic Analysis in Health Care is intended as a core textbook for advanced undergraduate and postgraduate students of health economics. The authors provide comprehensive coverage of the field of economics in health care systems and the evaluation of health care technologies."--BOOK JACK...
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Publisher description
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Global marketing management /
Published 2002For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
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Innovation district planning : concept, framework, practice /
Published 2024"This book aims to fill the knowledge gap on how to plan, develop and manage innovation districts that are competitive in terms of both productivity and quality of living, justifying the massive investment put into place and at the same time doing both in a delicate and harmonious way. There is...
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Marketing management : text and cases /
Published 2005Table of contents"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable c...
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Real estate market analysis : trends, methods and information sources /
Summary: The industry-standard introductory guide on analyzing real estate markets, this edition includes comprehensive updates on previous editions while providing a practical "how-to" for evaluating several property types. In addition to highlighting development trends and explaining rec...
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The role of SMEs in national economies in East Asia /
Published 2002Table of contentsThis volume presents detailed analyses of the role and significance of Small and Medium sized Enterprises (SMEs) in the economies of East Asia. Various aspects of SME operations are studied.
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