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Marketing : Principles & Strategy /

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Bibliographic Details
Main Author:	Assael, Henry
Other Authors:	Reed, Peter, Patton, Mark
Format:	Book
Language:	English
Published:	Sydney : Harcourt Brace, 1995.
Edition:	Australian Edition
Subjects:	Marketing
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Description
Physical Description:	xxii, 834 pages : illustrations (some color), portraits ; 25 cm.
ISBN:	9780729512657 (paperback)