APA (7th ed.) Citation

Assael, H., Reed, P., & Patton, M. (1995). Marketing: Principles & Strategy (Australian Edition.). Harcourt Brace.

Chicago Style (17th ed.) Citation

Assael, Henry, Peter Reed, and Mark Patton. Marketing: Principles & Strategy. Australian Edition. Sydney: Harcourt Brace, 1995.

MLA (9th ed.) Citation

Assael, Henry, et al. Marketing: Principles & Strategy. Australian Edition. Harcourt Brace, 1995.

Warning: These citations may not always be 100% accurate.