Kotler, P., Keller, K. L., Keller, K. L., Koshy, A., & Jha, M. (2009). Marketing management: A South Asian Perspective (13th edtion.). Pearson Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip, Kevin Lane Keller, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha. Marketing Management: A South Asian Perspective. 13th edtion. New Delhi: Pearson Prentice Hall, 2009.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing Management: A South Asian Perspective. 13th edtion. Pearson Prentice Hall, 2009.
Warning: These citations may not always be 100% accurate.