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The international handbook of market research techniques /
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| Соавтор: | |
|---|---|
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| Язык: | английский |
| Опубликовано: |
New Delhi :
Kogan Page,
2003.
|
| Редактирование: | 2nd edition, |
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| 130 | 0 | |a Handbook of international market research techniques. | |
| 245 | 1 | 4 | |a The international handbook of market research techniques / |c Edited by Robin J Birn. |
| 250 | |a 2nd edition, |b 1st Indian Edition | ||
| 260 | |a New Delhi : |b Kogan Page, |c 2003. | ||
| 300 | |a xxvi, 591 pages : |b illustration ; |c 25 cm. | ||
| 500 | |a This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research |x Methodology. |9 3979 | |
| 700 | 1 | |a Birn, Robin. |9 3980 | |
| 710 | 0 | |a Market Research Society. |9 3981 | |
| 740 | 0 | 2 | |a Handbook of market research techniques. |
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