The international handbook of market research techniques /

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Bibliographic Details
Corporate Author: Market Research Society
Other Authors: Birn, Robin
Format: Book
Language:English
Published: New Delhi : Kogan Page, 2003.
Edition:2nd edition,
Subjects:
Marketing research > Methodology.
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Description
Item Description:This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.
Physical Description:xxvi, 591 pages : illustration ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9788175542365 (hardback)

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