Market Research Society & Birn, R. (2003). The international handbook of market research techniques (2nd edition.). Kogan Page.
Chicago Style (17th ed.) CitationMarket Research Society and Robin Birn. The International Handbook of Market Research Techniques. 2nd edition. New Delhi: Kogan Page, 2003.
MLA (9th ed.) CitationMarket Research Society and Robin Birn. The International Handbook of Market Research Techniques. 2nd edition. Kogan Page, 2003.
Warning: These citations may not always be 100% accurate.