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Marketing management in the 21st Century /
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| Format: | Livre |
| Langue: | anglais |
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MARC
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| 050 | 0 | 0 | |a HF5415.13 |b .C265 2001 |
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| 100 | 1 | |a Capon, Noel. |9 13326 | |
| 245 | 0 | 0 | |a Marketing management in the 21st Century / |c Noel Capon, Professor of Business, James Mac Hulbert, Professor of International marketing. |
| 246 | 3 | |a Marketing management in the twenty-first Century | |
| 264 | |a Upper Saddle River, New Jersey : |b Prentice Hall, |c c2001. | ||
| 300 | |a xvii, 637 pages : |b illustrations (some colors) ; |c 26 cm | ||
| 336 | |2 rdacontent |a text |b txt | ||
| 337 | |2 rdamedia |a unmediated |b n | ||
| 338 | |2 rdacarrier |a volume |b nc | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing |x Management. |9 579 | |
| 700 | 1 | |a Hulbert, James M. |9 13327 | |
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