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Social marketing : principles and practice /
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| Format: | Book |
| Language: | English |
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| 008 | 030611s2003 vraad grb 001 0 eng d | ||
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| 999 | |c 86793 |d 86793 | ||
| 020 | |a 0957861753 |q (paperback) | ||
| 035 | |a (ANL)1071681 | ||
| 040 | |a ANL |b eng |e rda |c ANL |d ANL |d NSL |d VVUT |d ANL |d PUMLC | ||
| 042 | |a anuc | ||
| 082 | 0 | 4 | |a 658.8 |2 21 |
| 100 | 1 | |a Donovan, Rob, |d 1944- |9 13380 | |
| 245 | 1 | 0 | |a Social marketing : |b principles and practice / |c Robert J. Donovan, Nadine Henley. |
| 246 | 1 | 4 | |a Social marketing : principles & practice |
| 264 | |a Melbourne : |b IP Communications Pty Ltd, |c 2003. | ||
| 300 | |a xii, 415 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |2 rdacontent |a text |b txt | ||
| 337 | |2 rdamedia |a unmediated |b n | ||
| 338 | |2 rdacarrier |a volume |b nc | ||
| 500 | |a Includes index. | ||
| 504 | |a Bibliography : p. 369-406. | ||
| 650 | 0 | |a Social marketing. |9 13381 | |
| 650 | 0 | |a Marketing. |9 601 | |
| 700 | 1 | |a Henley, Nadine, |d 1952- |9 13382 | |
| 942 | |2 ddc |c BK |i D867 |n 0 |6 D_867_000000000000000 | ||