Promotion and integrated marketing communications /

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Bibliographic Details
Main Author: Semenik, Richard J.
Format: Book
Language:English
Subjects:
Advertising campaigns.
Communication in marketing.
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100 1 0 |a Semenik, Richard J.  |9 13921 
245 |a Promotion and integrated marketing communications /  |c Richard J. Semenik. 
264 |a Singapore :  |b Thomson,  |c c2002. 
300 |a xxxix, 582 pages :  |b illustration ;  |c 26 cm 
336 |2 rdacontent 
338 |2 rdacarrier 
504 |a Includes bibliographical references and index. 
650 |a Advertising campaigns.  |9 13922 
650 |a Communication in marketing.  |9 4003 
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