Systematic review of the value-driven attentional capture paradigm in visual attention studies: Evidence from 52 experiments

Human visual attention is strongly influenced by rewards, affecting both top-down and bottom-up attentional processes. The value-driven attentional capture (VDAC) paradigm, introduced by Anderson et al. (2011b), has had a significant impact on the field of visual attention. In particular, it has fac...

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Bibliographic Details
Main Author: Miloš Stanković
Format: Article
Language:English
Published: Elsevier 2025-08-01
Series:Acta Psychologica
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Online Access:http://www.sciencedirect.com/science/article/pii/S0001691825003737
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Summary:Human visual attention is strongly influenced by rewards, affecting both top-down and bottom-up attentional processes. The value-driven attentional capture (VDAC) paradigm, introduced by Anderson et al. (2011b), has had a significant impact on the field of visual attention. In particular, it has facilitated scientific understanding of how a previously task-irrelevant stimulus (e.g., a red circle) paired with monetary or social rewards can capture attention when presented as a distractor (e.g., red) in subsequent non-reward shape-search tasks (e.g., diamond). However, recent work using the traditional VDAC paradigm has produced controversial research findings. The present systematic review, including 23 publications (52 experiments), investigated whether a) reward-associated features might influence attentional capture subsequently, and b) the VDAC paradigm provides a reliable experimental approach to examine the reward-attention relationship. The analysis of these VDAC experiments has revealed methodological concerns, including history-selection confounds, issues with color-reward associations, color-luminance effects and preferences, and low statistical power. Reward-associated features influence attentional capture, however, the current VDAC paradigm provides weak experimental effects. Critically, the literature review provides a concise evaluation of the VDAC paradigm and offers potential directions for further experimental research.
ISSN:0001-6918