The Effect of Accessibility and Retail Service Quality on Repeat Purchase in the Traditional Store of the Consumer
This study aimed to examine the influence of accessibility and retail service quality of traditional retail stores on consumers’ repeat purchase decisions. The sample consisted of 400 consumers who had made repeat purchases from traditional retail stores in the Su-ngai Kolok District, Narathiwat Pr...
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Main Authors: | Thitikarn Sirican, Chutima Wangbenmad |
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Format: | Article |
Language: | English |
Published: |
The Management Institute, Faculty of Economics, Universitas Andalas
2025-06-01
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Series: | AMAR (Andalas Management Review) |
Subjects: | |
Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/216 |
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