Emerging Trends in Food Consumer Behaviour
Changes in consumer behaviour are shaping food industry strategies, and a broad analysis of the specialised literature is needed to provide a holistic view of trends in consumer behaviour trends. This article aims to identify the research directions in the field and the trends that could shape fo...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2025-05-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3411.pdf |
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| Summary: | Changes in consumer behaviour are shaping food industry strategies, and a broad analysis of
the specialised literature is needed to provide a holistic view of trends in consumer behaviour
trends. This article aims to identify the research directions in the field and the trends that
could shape food markets. Through a bibliometric analysis of 947 publications indexed in
the Web of Science over the past five years, five major research directions were identified
and, for each of them, emerging trends were established. Key findings reveal a growing
emphasis on health, sustainability and digitalisation. Consumers are demanding organic,
locally sourced, healthier products due to concerns about environmental impact and personal
well-being. Digital tools are transforming food consumption patterns, but innovative
technologies, such as drone delivery and food innovations, 3D printed food, insect-based
products or other alternative proteins, still face consumer resistance. Packaging innovations,
including active and edible packaging, offer the potential to improve food quality and
sustainability and change consumer behaviour. The study emphasises the importance of
social norms, health consciousness and social media in shaping purchase intentions for
sustainable products. This analysis offers valuable insights for academia, industry, and
policymakers to anticipate market changes and effectively adapt to evolving consumer
demands |
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| ISSN: | 1582-9146 2247-9104 |