Breaking the deadlock: A study on the pathway and effects of reshaping the sustainable marketing capability of Chinese time-honored brands
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Main Authors: | Xiangyu Li, Danaikrit Inthurit, MaoChun Wu, Linjun Qiu |
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Format: | Article |
Language: | English |
Published: |
Public Library of Science (PLoS)
2025-01-01
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Series: | PLoS ONE |
Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12200666/?tool=EBI |
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