MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»

MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»

In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered. Examples of marketing projects of a shoe company «TRIEN» some of which were realized for the pur...

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Bibliographic Details
Main Author: E. Sanapalova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2017-01-01
Series:Вестник университета
Subjects:
the classification of projects
the main features of the project
project management
marketing activities
marketing the project
project lifecycle
Online Access:https://vestnik.guu.ru/jour/article/view/556
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