A review of urban branding experiences as a tool for economic development
One of the concepts used in the planning and management of cities today is the concept of urban branding. The brand of a city is an asset of a city and a tool to differentiate and increase the credibility of a city compared to other countries. In this regard, the upcoming research tries to explain t...
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Main Authors: | , , |
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Format: | Article |
Language: | Persian |
Published: |
Assist. Prof. Dr. Roohollah Taherkhani
2022-02-01
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Series: | مهندسی و مدیریت ساخت |
Subjects: | |
Online Access: | https://www.jecm.ir/article_156389_fb32940c6026cdbd9b03ac2aed9dcbba.pdf |
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