A review of urban branding experiences as a tool for economic development

One of the concepts used in the planning and management of cities today is the concept of urban branding. The brand of a city is an asset of a city and a tool to differentiate and increase the credibility of a city compared to other countries. In this regard, the upcoming research tries to explain t...

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Bibliographic Details
Main Authors: Zeinab Adeli, Elaheh Ahmadbeygi, Mahshad Sharifirad
Format: Article
Language:Persian
Published: Assist. Prof. Dr. Roohollah Taherkhani 2022-02-01
Series:مهندسی و مدیریت ساخت
Subjects:
Online Access:https://www.jecm.ir/article_156389_fb32940c6026cdbd9b03ac2aed9dcbba.pdf
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