The Influence of Neuromarketing and Emotional Marketing on the Purchase Intention of the Cirebon Community in the Fashion Industry

The Influence of Neuromarketing and Emotional Marketing on the Purchase Intention of the Cirebon Community in the Fashion Industry

This study aims to examine how Cirebon people’s purchasing intentions in the fashion industry are affected by neuromarketing and emotional marketing. Purchase intentions arise in response to marketing strategies designed by businesses, especially in the context of online shopping. Neuromarketing an...

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Bibliographic Details
Main Authors: Gaung Al Faris, Khusnul Khotimah Khotimah, Siska Ernawati Fatimah
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Neuromarketing, Emotional Marketing, Purchase Intention
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6905
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