Sales Mode Selection and Blockchain Adoption for Platform Supply Chain Under Risk Aversion

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Sales Mode Selection and Blockchain Adoption for Platform Supply Chain Under Risk Aversion

Uncertainty in consumer purchasing behavior within online markets propels manufacturers to adopt blockchain for risk mitigation, reshaping supply chain operational dynamics. This study investigates the sales mode selection and blockchain adoption strategies of a risk-averse manufacturer in platform...

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Bibliographic Details
Main Authors:	Yu Jing, Fengzhi Liu
Format:	Article
Language:	English
Published:	MDPI AG 2025-07-01
Series:	Mathematics
Subjects:	sales mode blockchain adoption risk-averse platform supply chain Stackelberg game
Online Access:	https://www.mdpi.com/2227-7390/13/13/2184
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