Branding as a development strategy tool
The key aspects of brand development and management in the contemporary business environment have been analyzed with the aim of achieving competitive advantage and success in the market. The influence of branding on the competitiveness of enterprises has been examined and its significance as a strat...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
State Higher Educational Institution “Ukrainian State University of Chemical Technology”
2024-06-01
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| Series: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| Subjects: | |
| Online Access: | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2024-1/Sverdlikovska.pdf |
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